Resn: Supercell x Hay Day
Character and prop designs for Supercell's animated game trailer of an event launch of Hay Day. Professionally engaged under advertising creative agency, Resn. Responsible for all character designs, turnarounds, expressions, poses and prop designs.
Early art direction leans towards semi-realistic proportions to pursue a 2D Western anime and Ghibli-esque look. But eventually, the direction pivoted to be highly stylised to resemble the game characters closer while the props and backgrounds will retain the realism instead.
Recoded Studio
Skill test for the mobile game, Glompa. The instructions were to come up with a new fishing spot in the style of Glompa.
Adapted to match the art style of the existing game and took charge of the ideation, direction and final background game art.
Fox & Co
Character designs for an animated commercial short film, Dimitri World, revolving around periodic table elements.
Professional work done for Fox & Co, an animation and motion design studio based in New Zealand.
The full case study can be found on Fox & Co website.
Mighty Jaxx
Professional work done for Mighty Jaxx, a local Singapore designer toy studio. Conceptualized project proposals, character design explorations, callouts, and turnarounds of designer art toys. Worked with various IP licensors and developed in-house styles and toy line expansion.
NYAMMY TREATS
Adapting from the first series', Nyan Sum, art style to develop the other series: Nyan Kashi, Nyan-a-petit, Nyan-licious!
Lead designer in spearheading the following series, including facilitating cross-departmental discussions, production review, marketing illustrations, copywriting, nft, and guiding freelancers and interns in art direction.
KIDDO X SHREK
Kiddo is an original concept and art style that I developed during my time in Mighty Jaxx, and continues to be expandable.
Inspired by my fondness for dotted eyes and derp aesthetic, the Kiddo series brings childhood nostalgia to life.
The concept revolves around how would IP look if they were reimagined as kids, primarily kindergarten.
ONE PIECE
The challenge in designing One Piece figurines is to come up with creative solutions to simplify the design but preserve the key details, essence, and dynamic poses within the size limitations.
SESAME STREET
Thinking beyond the visual design, how can we make a common household IP stand out amidst the saturated market? The concept of Sesame Street projects looks from a holistic overview perspective instead, focusing on the treatment and finishing of the physical product - incorporating phygital play and flock material.
Omens Studios
Professional work done for Omens Studios. Conceptualized simple props and buildings for the 'Counting with Paula' animated TV series and 'Leo Safari' mobile game.
